Introduction to LGPD (Lei Geral de Proteção de Dados)

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s comprehensive data protection regulation, modeled closely after the European Union’s GDPR. Enacted under Law No. 13.709/2018, LGPD establishes rules for the collection, processing, storage, and sharing of personal data of individuals in Brazil, aiming to reinforce fundamental rights to privacy and freedom.


This legislation applies to all organizations—public or private, Brazilian or international—that process personal data within Brazil or data related to individuals located in Brazil. The LGPD emphasizes transparency, accountability, and security, requiring organizations to adopt proactive measures to protect personal data and demonstrate compliance.

Introduction to LGPD (Lei Geral de Proteção de Dados)

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s comprehensive data protection regulation, modeled closely after the European Union’s GDPR. Enacted under Law No. 13.709/2018, LGPD establishes rules for the collection, processing, storage, and sharing of personal data of individuals in Brazil, aiming to reinforce fundamental rights to privacy and freedom.


This legislation applies to all organizations—public or private, Brazilian or international—that process personal data within Brazil or data related to individuals located in Brazil. The LGPD emphasizes transparency, accountability, and security, requiring organizations to adopt proactive measures to protect personal data and demonstrate compliance.

Introduction to LGPD (Lei Geral de Proteção de Dados)

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s comprehensive data protection regulation, modeled closely after the European Union’s GDPR. Enacted under Law No. 13.709/2018, LGPD establishes rules for the collection, processing, storage, and sharing of personal data of individuals in Brazil, aiming to reinforce fundamental rights to privacy and freedom.


This legislation applies to all organizations—public or private, Brazilian or international—that process personal data within Brazil or data related to individuals located in Brazil. The LGPD emphasizes transparency, accountability, and security, requiring organizations to adopt proactive measures to protect personal data and demonstrate compliance.

Key Principles Include

Key Principles Include

1

Lawfulness, necessity, and purpose limitation

Data must be processed for clear, legitimate, and informed purposes.

1

Lawfulness, necessity, and purpose limitation

Data must be processed for clear, legitimate, and informed purposes.

1

Lawfulness, necessity, and purpose limitation

Data must be processed for clear, legitimate, and informed purposes.

2

Consent and individual rights

Organizations must obtain explicit consent for data processing and uphold rights to access, correction, deletion, and data portability.

2

Consent and individual rights

Organizations must obtain explicit consent for data processing and uphold rights to access, correction, deletion, and data portability.

2

Consent and individual rights

Organizations must obtain explicit consent for data processing and uphold rights to access, correction, deletion, and data portability.

3

Risk-based governance

Companies must identify, assess, and mitigate risks associated with data handling.

3

Risk-based governance

Companies must identify, assess, and mitigate risks associated with data handling.

3

Risk-based governance

Companies must identify, assess, and mitigate risks associated with data handling.

2

Consent and individual rights

Organizations must obtain explicit consent for data processing and uphold rights to access, correction, deletion, and data portability.

2

Consent and individual rights

Organizations must obtain explicit consent for data processing and uphold rights to access, correction, deletion, and data portability.

4

Accountability and security

Organizations are expected to implement robust governance frameworks and respond swiftly to data breaches.

4

Accountability and security

Organizations are expected to implement robust governance frameworks and respond swiftly to data breaches.

4

Accountability and security

Organizations are expected to implement robust governance frameworks and respond swiftly to data breaches.

4

Accountability and security

Organizations are expected to implement robust governance frameworks and respond swiftly to data breaches.

The ANPD (Autoridade Nacional de Proteção de Dados), Brazil’s national data protection authority, oversees enforcement and can impose significant penalties for non-compliance—including fines of up to 2% of a company’s revenue in Brazil (capped at R$50 million per infraction).


As data privacy becomes a strategic imperative, LGPD compliance is not just a legal necessity but a key trust-building factor for businesses operating in or engaging with the Brazilian market.

The ANPD (Autoridade Nacional de Proteção de Dados), Brazil’s national data protection authority, oversees enforcement and can impose significant penalties for non-compliance—including fines of up to 2% of a company’s revenue in Brazil (capped at R$50 million per infraction).


As data privacy becomes a strategic imperative, LGPD compliance is not just a legal necessity but a key trust-building factor for businesses operating in or engaging with the Brazilian market.

GoTrust: Enabling Seamless LGPD Compliance

GoTrust: Enabling Seamless LGPD Compliance

LGPD Requirement

LGPD Requirement

How GoTrust Supports Compliance

How GoTrust Supports Compliance

Data Mapping & Inventory

Data Mapping & Inventory

Auto-discovers structured & unstructured data across environments and builds a comprehensive data map.

Auto-discovers structured & unstructured data across environments and builds a comprehensive data map.

Consent Management

Consent Management

Provides a centralized platform for capturing, managing, and auditing user consents with granularity.

Provides a centralized platform for capturing, managing, and auditing user consents with granularity.

Data Subject Rights Fulfilment

Data Subject Rights Fulfilment

Enables swift processing of access, deletion, correction, and portability requests through self-service portals.

Enables swift processing of access, deletion, correction, and portability requests through self-service portals.

Legal Basis & Purpose Management

Legal Basis & Purpose Management

Aligns every data processing activity with defined legal bases and purposes, traceable and auditable.

Aligns every data processing activity with defined legal bases and purposes, traceable and auditable.

Audit Trails & Reporting

Audit Trails & Reporting

Generates real-time reports and audit logs to demonstrate compliance to ANPD and other stakeholders.

Generates real-time reports and audit logs to demonstrate compliance to ANPD and other stakeholders.

Cross-border Data Transfers

Cross-border Data Transfers

Tags and controls international data flows, ensuring cross-border compliance with LGPD safeguards.

Tags and controls international data flows, ensuring cross-border compliance with LGPD safeguards.

Third-party Risk Management

Third-party Risk Management

Assesses and monitors data processing by vendors and partners with integrated DPIAs and RoPA templates.

Assesses and monitors data processing by vendors and partners with integrated DPIAs and RoPA templates.

Ready to get started?

Ready to get started?

Ready to get started?

Request a free demo today to see how GoTrust can guide your trust transformation journey 

Request a free demo today to see how GoTrust can guide your trust transformation journey 

GoTrust Knowledge Hub

GoTrust Knowledge Hub

Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.

Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.

Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.

Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.