Understanding CPRA: Empowering Consumer Privacy in California
The California Privacy Rights Act (CPRA), enacted in 2020 and effective from January 1, 2023, is a significant enhancement to the earlier California Consumer Privacy Act (CCPA). It represents one of the most stringent data privacy laws in the United States and is often considered California’s version of the European Union’s GDPR. CPRA aims to fortify consumer rights, increase transparency in data practices, and elevate the standards of personal information governance for businesses operating in or handling the data of California residents.
CPRA introduces new definitions, rights, and obligations that require businesses to adopt robust data privacy programs. Notably, it establishes the California Privacy Protection Agency (CPPA)— a dedicated body responsible for enforcement, guidance, and audits, making California the first U.S. state with an exclusive privacy regulatory authority.
Understanding CPRA: Empowering Consumer Privacy in California
The California Privacy Rights Act (CPRA), enacted in 2020 and effective from January 1, 2023, is a significant enhancement to the earlier California Consumer Privacy Act (CCPA). It represents one of the most stringent data privacy laws in the United States and is often considered California’s version of the European Union’s GDPR. CPRA aims to fortify consumer rights, increase transparency in data practices, and elevate the standards of personal information governance for businesses operating in or handling the data of California residents.
CPRA introduces new definitions, rights, and obligations that require businesses to adopt robust data privacy programs. Notably, it establishes the California Privacy Protection Agency (CPPA)— a dedicated body responsible for enforcement, guidance, and audits, making California the first U.S. state with an exclusive privacy regulatory authority.
Understanding CPRA: Empowering Consumer Privacy in California
The California Privacy Rights Act (CPRA), enacted in 2020 and effective from January 1, 2023, is a significant enhancement to the earlier California Consumer Privacy Act (CCPA). It represents one of the most stringent data privacy laws in the United States and is often considered California’s version of the European Union’s GDPR. CPRA aims to fortify consumer rights, increase transparency in data practices, and elevate the standards of personal information governance for businesses operating in or handling the data of California residents.
CPRA introduces new definitions, rights, and obligations that require businesses to adopt robust data privacy programs. Notably, it establishes the California Privacy Protection Agency (CPPA)— a dedicated body responsible for enforcement, guidance, and audits, making California the first U.S. state with an exclusive privacy regulatory authority.
Key Features of CPRA
Key Features of CPRA
1
Expansion of Consumer Rights
Beyond CCPA’s rights to access and delete, CPRA gives consumers the right to correct inaccurate data, limit the use of sensitive personal information, and opt out of sharing data for cross-context behavioral advertising.
1
Expansion of Consumer Rights
Beyond CCPA’s rights to access and delete, CPRA gives consumers the right to correct inaccurate data, limit the use of sensitive personal information, and opt out of sharing data for cross-context behavioral advertising.
1
Expansion of Consumer Rights
Beyond CCPA’s rights to access and delete, CPRA gives consumers the right to correct inaccurate data, limit the use of sensitive personal information, and opt out of sharing data for cross-context behavioral advertising.
2
Sensitive Personal Information (SPI)
CPRA introduces a new category called Sensitive Personal Information, which includes geolocation, racial/ethnic data, sexual orientation, health data, biometric information, and more. Consumers have the right to restrict the use of SPI.
2
Sensitive Personal Information (SPI)
CPRA introduces a new category called Sensitive Personal Information, which includes geolocation, racial/ethnic data, sexual orientation, health data, biometric information, and more. Consumers have the right to restrict the use of SPI.
2
Sensitive Personal Information (SPI)
CPRA introduces a new category called Sensitive Personal Information, which includes geolocation, racial/ethnic data, sexual orientation, health data, biometric information, and more. Consumers have the right to restrict the use of SPI.
3
Data Minimization and Retention Limits
Businesses must collect only the data necessary for a disclosed purpose and retain it only as long as reasonably necessary, in alignment with that purpose.
3
Data Minimization and Retention Limits
Businesses must collect only the data necessary for a disclosed purpose and retain it only as long as reasonably necessary, in alignment with that purpose.
3
Data Minimization and Retention Limits
Businesses must collect only the data necessary for a disclosed purpose and retain it only as long as reasonably necessary, in alignment with that purpose.
3
Data Minimization and Retention Limits
Businesses must collect only the data necessary for a disclosed purpose and retain it only as long as reasonably necessary, in alignment with that purpose.
4
Contractual Obligations with Third Parties
CPRA mandates explicit contractual agreements with service providers, contractors, and third parties to ensure data protection obligations flow downstream.
4
Contractual Obligations with Third Parties
CPRA mandates explicit contractual agreements with service providers, contractors, and third parties to ensure data protection obligations flow downstream.
4
Contractual Obligations with Third Parties
CPRA mandates explicit contractual agreements with service providers, contractors, and third parties to ensure data protection obligations flow downstream.
4
Contractual Obligations with Third Parties
CPRA mandates explicit contractual agreements with service providers, contractors, and third parties to ensure data protection obligations flow downstream.
5
Risk Assessments & Audits
Businesses engaging in high-risk data processing are expected to perform regular risk assessments and cybersecurity audits.
5
Risk Assessments & Audits
Businesses engaging in high-risk data processing are expected to perform regular risk assessments and cybersecurity audits.
5
Risk Assessments & Audits
Businesses engaging in high-risk data processing are expected to perform regular risk assessments and cybersecurity audits.
How GoTrust Helps Organizations Achieve CPRA Compliance
How GoTrust Helps Organizations Achieve CPRA Compliance
In the rapidly evolving landscape of privacy regulations, GoTrust provides a unified privacy and data governance platform designed to simplify and accelerate compliance efforts. Our solutions are built to align with CPRA's stringent requirements, helping enterprises navigate complex obligations with confidence and agility.
In the rapidly evolving landscape of privacy regulations, GoTrust provides a unified privacy and data governance platform designed to simplify and accelerate compliance efforts. Our solutions are built to align with CPRA's stringent requirements, helping enterprises navigate complex obligations with confidence and agility.
GoTrust CPRA Compliance Enablement
GoTrust CPRA Compliance Enablement
CPRA Compliance Requirement
CPRA Compliance Requirement
How GoTrust Supports Compliance
How GoTrust Supports Compliance
Data Mapping & Inventory
Data Mapping & Inventory
Automatically discovers and classifies personal and sensitive data across cloud, SaaS, and on-prem systems.
Automatically discovers and classifies personal and sensitive data across cloud, SaaS, and on-prem systems.
Consent Management
Consent Management
Offers centralized consent orchestration for collection, modification, and withdrawal across channels.
Offers centralized consent orchestration for collection, modification, and withdrawal across channels.
Data Subject Rights Fulfillment (DSARs)
Data Subject Rights Fulfillment (DSARs)
Empowers organizations to efficiently respond to access, deletion, correction, and opt-out requests via automated workflows.
Empowers organizations to efficiently respond to access, deletion, correction, and opt-out requests via automated workflows.
Sensitive Data Handling
Sensitive Data Handling
Tags SPI (Sensitive Personal Information) applies usage restrictions, and allows real-time access monitoring.
Tags SPI (Sensitive Personal Information) applies usage restrictions, and allows real-time access monitoring.
Automated Risk Assessments
Automated Risk Assessments
Facilitates Data Protection Impact Assessments (DPIAs) and risk scoring for high-risk data processing activities.
Facilitates Data Protection Impact Assessments (DPIAs) and risk scoring for high-risk data processing activities.
Vendor & Third-Party Management
Vendor & Third-Party Management
Maintains processor contracts, monitors vendor risk, and logs compliance evidence to ensure proper safeguards.
Maintains processor contracts, monitors vendor risk, and logs compliance evidence to ensure proper safeguards.
Policy Management
Policy Management
Enables creation and versioning of CPRA-aligned data governance policies, consent notices, and privacy notices.
Enables creation and versioning of CPRA-aligned data governance policies, consent notices, and privacy notices.
Audit Trail & Reporting
Audit Trail & Reporting
Generates detailed logs and custom reports demonstrating CPRA compliance, accessible for audits and board-level reviews.
Generates detailed logs and custom reports demonstrating CPRA compliance, accessible for audits and board-level reviews.
Data Minimization & Retention Rules
Data Minimization & Retention Rules
Configures purpose-based data collection, applies retention policies, and automates data purging processes.
Configures purpose-based data collection, applies retention policies, and automates data purging processes.
Cross-Functional Collaboration Tools
Cross-Functional Collaboration Tools
Bridges privacy, legal, IT, and compliance teams via centralized dashboards and task management modules.
Bridges privacy, legal, IT, and compliance teams via centralized dashboards and task management modules.
Why Choose GoTrust for CPRA Compliance?
Why Choose GoTrust for CPRA Compliance?
1
End-to-End Privacy Automation: From data discovery to DSAR fulfillment, GoTrust automates the entire compliance lifecycle.
End-to-End Privacy Automation: From data discovery to DSAR fulfillment, GoTrust automates the entire compliance lifecycle.
2
Purpose-Built for Complex Enterprises: Whether you're in finance, healthcare, retail, or SaaS—GoTrust adapts to your specific privacy architecture.
Purpose-Built for Complex Enterprises: Whether you're in finance, healthcare, retail, or SaaS—GoTrust adapts to your specific privacy architecture.
3
Flexible Integration: Compatible with all leading cloud providers, CRMs, and data warehouses—accelerating implementation without disrupting your ecosystem.
Flexible Integration: Compatible with all leading cloud providers, CRMs, and data warehouses—accelerating implementation without disrupting your ecosystem.
4
Scalable & Secure: Designed to grow with your organization while maintaining the highest standards in security and data sovereignty.
Scalable & Secure: Designed to grow with your organization while maintaining the highest standards in security and data sovereignty.
Empower Trust, Achieve Compliance, Stay Ahead
Empower Trust, Achieve Compliance, Stay Ahead
With consumer data rights gaining traction across jurisdictions, complying with CPRA is not just about avoiding penalties—it’s about fostering trust, demonstrating ethical responsibility, and future-proofing your business. GoTrust provides you with the tools to do all three—seamlessly, securely, and smartly.
With consumer data rights gaining traction across jurisdictions, complying with CPRA is not just about avoiding penalties—it’s about fostering trust, demonstrating ethical responsibility, and future-proofing your business. GoTrust provides you with the tools to do all three—seamlessly, securely, and smartly.
Ready to get started?
Ready to get started?
Ready to get started?
Request a free demo today to see how GoTrust can guide your trust transformation journey
Request a free demo today to see how GoTrust can guide your trust transformation journey
GoTrust Knowledge Hub
GoTrust Knowledge Hub
Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.
Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.
Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.
Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl