Still Using Spreadsheets for Consent Management or for managing consent? Here’s What It’s Costing You
Still Using Spreadsheets for Consent Management or for managing consent? Here’s What It’s Costing You
Still Using Spreadsheets for Consent Management or for managing consent? Here’s What It’s Costing You
Consent Chaos Is Closer Than You Think
Consent Chaos Is Closer Than You Think
Picture this: a customer withdraws consent via your mobile app, but your email platform still sends them a marketing campaign. A regulator notices. Now, you’re not only dealing with customer outrage-you’re facing potential fines.
This isn’t hypothetical. It’s a daily reality for many enterprises face with consent management spread across spreadsheets, systems, and siloed departments.
Managing consent manually might seem manageable at first, but with rising regulatory complexity, multiple data collection points, and growing customer awareness, cracks form quickly.
In this newsletter, we unpack the hidden challenges of manual consent tracking and how automation not only resolves them but turns compliance into a strategic asset.
Picture this: a customer withdraws consent via your mobile app, but your email platform still sends them a marketing campaign. A regulator notices. Now, you’re not only dealing with customer outrage-you’re facing potential fines.
This isn’t hypothetical. It’s a daily reality for many enterprises face with consent management spread across spreadsheets, systems, and siloed departments.
Managing consent manually might seem manageable at first, but with rising regulatory complexity, multiple data collection points, and growing customer awareness, cracks form quickly.
In this newsletter, we unpack the hidden challenges of manual consent tracking and how automation not only resolves them but turns compliance into a strategic asset.
The Consent Management Nightmare
The Consent Management Nightmare
Why Manual Tracking Breaks Down
Why Manual Tracking Breaks Down
Consent isn’t static. It’s a living, breathing contract between an organization and its users. But many companies treat it as a checkbox with disastrous consequences.
Consent isn’t static. It’s a living, breathing contract between an organization and its users. But many companies treat it as a checkbox with disastrous consequences.
The challenges:
The challenges:
· Too Many Touchpoints: Websites, mobile apps, call centers, in-branch visits. Each consent interaction often lives in a different system, creating fragmentation.
· Too Many Touchpoints: Websites, mobile apps, call centers, in-branch visits. Each consent interaction often lives in a different system, creating fragmentation.
· Global Regulations, Local Nuances: GDPR, DPDPA, CCPA, LGPD-each with distinct requirements. What’s complaint in one jurisdiction may be a violation in another.
· Global Regulations, Local Nuances: GDPR, DPDPA, CCPA, LGPD-each with distinct requirements. What’s complaint in one jurisdiction may be a violation in another.
· Error-Prone Processes: Spreadsheets crash. Emails get missed. Consent gets overwritten or goes unrecorded.
· Error-Prone Processes: Spreadsheets crash. Emails get missed. Consent gets overwritten or goes unrecorded.
· Manual Overload: Legal, IT, and compliance teams waste hours updating consent logs instead of focusing on high-impact strategy.
· Manual Overload: Legal, IT, and compliance teams waste hours updating consent logs instead of focusing on high-impact strategy.
· Audit Anxiety: Can your team confidently produce a complete audit trail for each data subject if asked tomorrow?
· Audit Anxiety: Can your team confidently produce a complete audit trail for each data subject if asked tomorrow?
· Real Financial Impact: In 2023 alone, Meta was fined €390 million over consent handling issues. Smaller firms have faced penalties upwards of $100K for consent mismanagement.
· Real Financial Impact: In 2023 alone, Meta was fined €390 million over consent handling issues. Smaller firms have faced penalties upwards of $100K for consent mismanagement.
How Automation Transforms Consent Management
How Automation Transforms Consent Management
Here’s how modern organizations are shifting from chaos to control:
Here’s how modern organizations are shifting from chaos to control:
· Centralized Consent Repository: Unify all user consent records across channels, campaigns, and regions in a single source of truth.
· Centralized Consent Repository: Unify all user consent records across channels, campaigns, and regions in a single source of truth.
· Real-Time Consent Updates : Trigger automatic updates across systems when consent is granted, updated, or withdrawn-no manual sync required.
· Real-Time Consent Updates : Trigger automatic updates across systems when consent is granted, updated, or withdrawn-no manual sync required.
· Built-in Regulatory Intelligence: Preconfigured templates and logic for GDPR, CCPA, DPDPA, and more-removing guesswork from compliance.
· Built-in Regulatory Intelligence: Preconfigured templates and logic for GDPR, CCPA, DPDPA, and more-removing guesswork from compliance.
· Audit-Ready Logs: Instantly generate timestamped, immutable logs to demonstrate lawful processing for each user.
· Audit-Ready Logs: Instantly generate timestamped, immutable logs to demonstrate lawful processing for each user.
· Tech Ecosystem Integration: Seamlessly integrates with your CRM, marketing, and service platforms-Salesforce, HubSpot, MS Dynamics, etc.
· Tech Ecosystem Integration: Seamlessly integrates with your CRM, marketing, and service platforms-Salesforce, HubSpot, MS Dynamics, etc.
· Scalability Without Stress: Manage consent for millions of users without growing your privacy team proportionally.
· Scalability Without Stress: Manage consent for millions of users without growing your privacy team proportionally.
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl
© 2024-25 GoTrust | Made in Netherlands
info@gotrust.nl